The most compelling retail displays are rarely about the company or the product they show, instead they are all about the user or the client themselves. With this in mind, before you begin building a custom display, create a persona instead. Make a fictional character that personifies your target audience with their likes and dislikes. When you have a complete vision of who that person is, you can start thinking about the custom retail display this persona would be more likely to engage with.
Let’s say your target audience is children from 5 to 7. When you start building your persona, you have to look at the world through the eyes of a 5 to 7-year-old. Simple, right? Let’s look at what you know:
You know that they are not very tall and tend to like primary colors. You know that complex images will not get a great reaction from them and that simplicity is key to communicating to children.
Armed with this knowledge, you can start thinking of your custom retail display. You know it cannot be very tall or else it will fall outside their range of vision. You know you should probably use primary colors and have a straightforward and clear message accompanied by simple graphics.
The more you dig into your audience, the more compelling and engaging your display will be to them.
Remember that you are not the persona. It is not about what you would react well to. To succeed, you must get out of your head and into your client’s shoes.
Go For The Wow Factor
We are constantly surrounded by ads. Every time you walk into a store, multiple displays are competing for your attention. For you to stand out among the hundreds of advertisements that surround you, you have to be bold. Design something different, something memorable, something that stands out.
Don’t just try to make another retail display. Try to make an experience. You can make use of the latest technology and, with the aid of electronics and touch devices, create an interactive custom retail display that will wow potential customers.
Think about what it is you want to achieve. Is it the conversion? Is it brand awareness instead? Customer loyalty? Or do you want to promote a sale? Each may require a different approach, but so long as you keep your persona in mind and try to stand out from the rest of the displays, with the wow factor, you will be successful.
Contact FELBRO Displays
We have been providing custom retail displays for over 75 years. We are responsible for every part of the cycle, from conceptualizing and designing to engineering and development. When you’re ready to take your advertising to the next level, email us at firstname.lastname@example.org or visit our contact page.