Many businesses rely on displays for their marketing needs. Whether in retail, corporate, hospitality, or any other type of business, you can use different displays to improve your relationship with your customers and streamline your business processes.
Commercial displays and business displays are vital parts of any business setup. Although they’re similar in many aspects, you must consider some significant differences before purchase and installation.
Understanding the difference between commercial and business displays is essential for making the right decision when acquiring these products. This blog post will explore the differences between these two types of displays to help you decide which type is best for your business’s needs.
What is a Commercial Display?
Commercial displays are designed for public areas, such as retail stores, restaurants, and shopping malls. These displays offer maximum visibility for customers and patrons, featuring pictures, videos, information, and other visuals that can draw potential customers’ attention to your products, services, promotions, or events.
Commercial displays vary but usually come in large sizes to create the most impact. The larger the screen, the more information and visuals it can display. Larger screens also allow passersby to view and read the content from a greater distance.
These displays are built for durability, able to withstand the hustle and bustle of a busy public space. They are commonly placed outside high-traffic areas, such as storefronts and sidewalks, but they are also excellent for indoor use.
What is a Business Display?
You can typically find business displays in offices and professional settings, such as conference rooms, board rooms, and control rooms. They are generally smaller than commercial displays as they are primarily for internal use, but larger screens are getting more popular. Additionally, they come in thinner bezels or frames, offering a sophisticated and more professional look for corporate environments.
Business displays offer a wide range of features that simplify and streamline business operations. They provide quick and easy access to information or visuals that help employees do their jobs more efficiently. They can also serve as digital signage, showing company information, announcements, memos, presentations, and other visuals that are valuable for employees and management.
A significant feature of business displays is their capability to connect to other devices, such as computers and laptops. They are also usually connected to software systems, such as PowerPoint or Excel presentations, Zoom sessions, or other internet-based services. This feature allows users to run meetings and share content from one device to another in seconds, improving communication and collaboration between team members.
Business displays are also excellent for large-scale businesses, including manufacturing, automotive, electronics, and other industries, as they can monitor and control operations. These industries are often massive, loud, and chaotic, but business displays can help them by presenting:
- Real-time data to optimize operations.
- Up-to-date metrics and key performance indicators (KPIs).
- Workflows, processes, and instructions.
- Announcements and emergency alerts.
- Recent regulations and trends.
- Safety protocols, reminders, and training videos.
- Company culture, values, milestones.
- Employee achievement and birthdays.
What’s the Difference?
Most businesses don’t know there’s a difference between commercial display and business display as long as they both serve their purpose. However, these two types of display screens have several essential differences.
The main difference between the two displays is the intended purpose and audience. Commercial displays are for public spaces and offer bright and large visuals to promote customer awareness and engagement. On the other hand, business displays are primarily for internal use with features that provide employee awareness and convenience to improve productivity and efficiency.
Here are other key differences to consider when choosing between commercial and business displays.
Functionality
Commercial displays are primarily for marketing and entertainment purposes, designed for quick and easy access to information. Business owners usually use them to run advertisements, display menus and prices, stream promotional videos, and feature other content.
On the other hand, business displays are built for corporate use, providing different features to boost communication, collaboration, and productivity. They present updated information on the company’s progress and allow users to run presentations and meetings.
Performance
Commercial displays focus more on sharp and eye-catching visuals to maximize visibility, attracting more potential customers. These displays usually provide more vibrant and clear picture quality than business displays.
Meanwhile, business displays maximize efficiency and productivity by providing quicker response times, lower input lag, improved refresh rates, and lower power consumption. These displays provide smooth streaming and fast loading of content, which is essential for online meetings or presentations.
Picture Definition
Commercial displays provide a higher picture definition and peak brightness to ensure that the content will be visible to potential customers from a distance and under any light condition. They also have HDR capabilities and a wide color gamut to ensure the visuals are eye-catching and vibrant.
Business displays are mainly used to run presentations or meetings, so they don’t focus on the picture definition compared to commercial displays.
Size and Design
Commercial displays often come in different sizes and design variations to fit the layout and environment of the space. They are usually large, with superior picture quality to ensure maximum visibility.
Additionally, you will commonly see “class commercial display” when looking for a display. This pertains to the size of the display, which means that it’s half an inch smaller or larger than the advertised size.
Business displays usually come in smaller sizes to fit office spaces, but larger options are also available. These displays typically come in sleek designs with features like wall mounting, height adjustment, or other ergonomic solutions.
Durability
Both commercial and business displays are built for durability and long service life. However, business displays concentrate less on this as they have a longer life span and experience less wear and tear since they are used indoors.
Commercial displays can withstand different temperatures, weather conditions, and non-stop usage. They are made with solid and reliable materials that can last long in any environment.
Connectivity
Commercial displays have various connectivity options, including wired and wireless connections, allowing them to stream data effectively from different sources.
For business displays, connectivity is a significant requirement for successful meetings and presentations. They are capable of wired or wireless internet connection for seamless access to data and content. They also offer various ports, including USB, HDMI, VGA, DVI, and other ports for simultaneous connections to multiple devices.
Features
Commercial and business displays come with a variety of features for different purposes.
Commercial displays are mainly used for entertainment, so they provide:
- Audio systems
- Built-in speakers
- Picture-in-picture mode
- Orientation settings
- Multiple display settings
Business displays come with features and collaborative tools, such as:
- Wireless screen sharing
- Split-screen display mode
- Built-in web browsers
- Remote control capabilities
What Are the Different Types of Commercial and Business Displays?
Many businesses use commercial and business displays interchangeably. That’s why it’s critical to understand the different types available to ensure you’re getting the right one for your goals and needs.
Commercial TVs
These are for entertainment and are usually used in bars, airports, malls, and public spaces. They may look like regular home TVs but are designed for heavy, long-term use. They come in different sizes and feature built-in speakers, multiple display settings, and more.
Digital Signage Displays
Digital signage displays are mainly used for advertising, marketing, and other promotional activities. They are made with high-definition resolution and come in different sizes. While they are popular in the retail industry, you can also use them for education, hospitality, healthcare, and tourism.
Video Walls
Video walls are composed of multiple screens or “tiles” connected to form one massive display, creating an impressive and attention-grabbing visual. They are best for grand-scale presentations, entertainment, or advertising and are frequently used in stadiums, trade shows, exhibitions, transportation hubs, and more. They also come in different sizes and configurations, allowing users to customize them according to their needs.
Interactive Displays
Interactive displays are immersive, touch-enabled screens with various collaboration, communication, and engagement features. They allow multiple users to interact with the content and can be used for virtual meetings, brainstorming sessions, or product demonstrations. They are also perfect for fun and creative activities, such as games, puzzles, and quizzes.
Purchase Your Display Today!
While commercial and business displays are for displaying visuals and content, each type has specific features that make them better suited for different purposes. Ultimately, the right product will depend on your need, purpose, audience, and setting.
Whatever industry you’re in, there is always a type of display that can meet your requirements and help you take your business to the next level. Investing in the proper display will increase efficiency, productivity, and profitability and showcase your brand uniquely and powerfully.
Start exploring different products today and find the perfect display for your business!
Contact Felbro Displays
If you’re looking for quality displays, Felbro Displays has you covered. Since 1945, we have specialized in designing and manufacturing custom-made point-of-purchase (POP) displays. We also offer various display solutions and product options to create the perfect display for your business.
Our team of experts is dedicated to providing you with only the highest quality products to help maximize your business opportunities. With various options and features available, we can help you find the proper display that you’ll surely love.
Contact us or fill out our online form today and let us help you create the perfect display solution!
