All businesses must continuously adapt to effectively market their brands and promote their products and services in today’s day and age, where consumers increasingly rely on digital solutions. One of the finest ways to highlight your products and advertise your brand in person is through in-store displays. There is no denying the effectiveness of merchandising, the practice of boosting the sale of products, mainly via the presentation of such things at retail establishments.
No matter how traditional your business is, regardless of its products or industry, all stores can benefit from using product displays to draw attention to their top products and services. As a result, merchandising and merchandise display teams must show strong teamwork. You should have visual merchandisers create displays to promote your brand and products in a way that consumers will find visually appealing.
Why is it Important to Have Display Merchandise?
Critical elements of your retail business include the layout of the space, product displays, and visual merchandising. An efficient display and design may boost sales by bringing more consumers to your establishment. Optimizing the presentation of goods and services to showcase their benefits and draw in clients is a key component of effective visual merchandising. As a result, an effective shop display can maximize conversions, turning visitors into buyers. Here are the functions of display merchandise and their importance.
Customer Attention and Engagement
Visual merchandising is one of the main goals of making product displays to attract and engage customers and increase sales. You should try to predict what could draw particular sorts of prospects and guide customers on the proper path by designing themed displays. For example, store layouts fall into several categories for leading customers to specific products in multiple locations. To ensure that the consumer is always clear, display merchandising helps consumers to fully understand where particular goods can be located throughout the store. The display can be used on adjustable shelves, pegs, and brackets positioned in key locations to correctly display products, arrange, and showcase the merchandise, improving customers’ in-store experience.
Continuity in Branding
Every element of a retail establishment influences how consumers perceive the brand. Not simply the products being sold but everything within the store that can catch shoppers’ attention, such as the music, color scheme, décor, and all the other elements. With digital displays, all the visual appeal that your retail space needs is provided, including eye-catching visuals, creative signage, music, accent lighting, and other content that makes sense to customers’ eyes.
In addition, merchandise displays allow you to choose colors and designs for your display units and fittings that appeal to your target market. It allows you to maintain your displays neatly and cleanly to give customers a favorable initial impression of the focal point of what your store stands for.
Exceptional Product Placement
Retailers can increase profits by strategically placing displays and arranging their inventory in an efficient style that promotes movement. The display lets you swap up the displays as the seasons change, especially during the holiday. It allows you to move products that need to be prioritized to the front of the shop and display fewer priority products at the end caps of aisles. Displays with wheeled fixtures and simple-to-install components allow you to maximize product placement so that you never have to worry about making ends meet.
Why Do They Collaborate So Well?
To draw customers in and encourage sales, the retailer purposefully positioned specific goods in particular locations. As a result, there is fierce brand competition for valuable shelf space. On the other side, many customers are looking for a specific product; thus, the business needs to make that product simple to locate. Customers will only buy elsewhere if they can identify the goods they want. This implies that despite making a range of items simple to find, merchandising must display the buyer the things they want.
With a window display in a retail store, there would be somewhere to effectively and creatively promote the best products, sale items, or anything that should be highlighted to customers. Compared with retail displays, it is possible to draw attention from customers by highlighting a new product feature and showcasing the brand’s image.
Window Displays
As online shopping becomes increasingly popular, retail stores should increase their efforts to get customers inside. As a result, the window display serves as their point of entry for attracting the attention of people passing by. Your retail store can use this opportunity to make an excellent first impression on customers and persuade them to look past the few items on display and explore the rest of the inventory inside.
Window displays allow you to exhibit your meticulous design to attract potential customers’ attention. Especially this holiday season, your retail space can engage with designs for occasions that almost all people love to celebrate, Christmas and New Year. Window displays showcase products and transform your brand and store to match this joyful season.
Cross Merchandising
Any retailer’s merchandising plan must include deliberate product placement and well-crafted product displays. A visual merchandising technique called cross-merchandising includes placing related products close to one another. Especially during the holiday season when people are shopping for many things, gifts, giveaways, and more, cross-merchandising makes it easier for your consumers to shop. With how cross-merchandising displays the products, it gives them a solid idea of what they need and even reminds them of other things they have to buy.
It’s an efficient approach to utilize physical space at a physical location. To make it easier for your consumers to browse and make purchases, you must make the most of every available area, including the floor, wall, counter, and doorway.
Effective Visual Merchandising Strategy
Depending on your store’s location and products, several visual merchandising techniques can be used. To help you have a better understanding, here are some successful visual merchandising strategies to focus on.
Store Layout
Planning the layout of your shop involves creativity, psychological understanding, and testing. It is both an art and a science. You can use the correct floor plan when setting up your business for successful visual merchandising. The following floor plans can be tailored to your company’s requirements:
- Straight floor plan
- Track or loop design
- An angular floor plan
- Geometric floor plan
- Free-flow concept
Colors/Color Schemes/Contrasting Colors
Color is an essential component in visual merchandising display since it is the initial aspect of any visual presentation that draws attention. Understanding your brand and concept can help you pick colors to emphasize your brand and your products. Particular colors bring on various emotions or connections. You may thoughtfully create a palette that appeals to customers by knowing the general meanings of colors:
- Red – Excitement and passion
- Blue – Calm
- Yellow – Warm
- Green – Nature
- Orange – Casual
- Brown – Earthly and stable
- White – Pure and refine
- Black – Power and elegant
Shapes
Shapes express subtle statements about your business, just like colors do. Shapes can say much about your company when used in logos and signs in a shopping environment. Shapes can provide depth to a design by changing their size and placement. You can therefore utilize shapes to highlight the information and layout you want to convey.
Interactive
Interactive displays are one of the most vital visual merchandising techniques which may direct people into purchasing your goods. Interactive window displays are made to draw in customers and give them something they want. In other words, it entails providing visually appealing content that includes information your customers want from your business. For instance, you may use displays and videos that are popular and that people will undoubtedly find entertaining to watch to convey information about your items, such as pricing, sizes, availability, etc.
Lights
Lights themselves are already a form of marketing. The lighting you use for your display greatly affects how people perceive the items you want them to see. Choose a display lighting that matches and compliments your decor based on the color of your store. Depending on what items you have, choose lighting that highlights the details of your products. Lastly, it’s crucial that the lighting contributes to the store’s mood; depending on what lights you choose, it can transform the entire vibe of your store.
Contact Felbro Displays
There is no doubt that visual merchandising is crucial to any retail store. That is why you should work with a reliable and trusted designer and direct manufacturer of custom point-of-purchase displays.
Felbro Displays is a top designer and direct producer of custom point-of-purchase displays. We have a national reputation for creativity, marketing know-how, problem-solving technology, and award-winning design. Contact us today and learn more about how our displays can make your merchandising efforts achieve a higher level of success.